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Myfitness launches Pro.Fitness Chocolate Peanut Butter Oats
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Friday, 30 October, 2026, 15 : 00 PM [IST]
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Our Bureau, Bengaluru
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Myfitness has announced the launch of Pro.Fitness Chocolate Peanut Butter Oats, expanding its offerings in the breakfast and nutrition category. Inspired by one of the brand’s bestselling flavours, the new product reflects MYFITNESS’ strategy of leveraging established consumer preferences to introduce new formats and strengthen its presence across nutrition-focused food categories.
Over the years, it has evolved from a peanut butter-focused brand into a broader supplement-forward health food brand, with offerings spanning peanut butter variants, high-protein oats and protein-focused snacks. It continues to be a key contributor to the overall business and an important driver of its portfolio expansion strategy. Non-peanut-butter categories currently account for 10 per cent of its business, reflecting the brand’s expanding product mix.
Made with 10 per cent Chocolate Smooth Peanut Butter, the new oats combine instant and rolled oats with a protein blend, soy flakes, jaggery, almonds, pumpkin seeds, sunflower seeds, chia seeds and raisins. Providing 10g of dietary fibre & 27g of protein per serving, the product contains zero refined sugar and is sweetened with jaggery. The formulation brings together the brand’s popular Chocolate Peanut Butter flavour with ingredients suited to consumers seeking protein- and fibre-conscious breakfast options.
Ananth Narayanan, founder and CEO, Brnd.Me, said, “We see a significant opportunity to build Myfitness into a broader nutrition brand. Our strategy is to build on products consumers already love and extend them into relevant categories. Chocolate Peanut Butter is one of our bestsellers, and bringing that flavour into oats is a natural next step. We will continue strengthening our core peanut butter business while expanding into adjacent categories to drive the next phase of growth.”
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