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Paras Dairy enters cream cheese market with Galacia
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Thursday, 01 October, 2026, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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Paras Dairy announced its entry into the cream cheese category with the launch of Galacia Cream Cheese at Anuga Select India in Mumbai. The launch marks a strategic expansion of the company’s cheese portfolio as it looks to tap the growing demand for premium quality cheese applications across India’s bakery, cafe, food services and home-baking ecosystem.
The launch comes at a time when cream cheese applications are expanding beyond traditional spreads into a broader range of bakery and food-service formats. Cheesecakes, frostings, desserts, sandwiches, wraps and dips are among the applications targeted, creating opportunities across bakeries and cake shops, cafes and coffee chains, hotels and restaurants, cloud kitchens, QSRs and home baking. The company believes that application support will be an important part of its market-entry strategy. By working with bakery-specialist chefs and conducting trials across key food-service markets, Paras Dairy intends to demonstrate how it can be incorporated into different recipes and professional kitchen formats.
Talking about the cream cheese category, the institutional segment accounts for nearly 85–90 per cent of India’s cream cheese demand, highlighting the category’s strong dependence on professional food-service applications. The category requires strong focus on product consistency, cold-chain management, shelf life and pricing. The company plans to address these requirements through consistent quality, 2–4°C cold-chain management, application-led trials and engagement with bakery chefs. Product sampling and conversion initiatives will be undertaken across Mumbai, Bengaluru and Delhi to build awareness and drive adoption among professional users.
Gajinder Nagar, joint managing director, VRS Foods Ltd, said, "The launch of Galacia Cream Cheese is an important step in Paras Dairy's evolution as we strengthen our presence in the value-added cheese segment. Cream cheese is a specialised category where product consistency, manufacturing expertise, cold-chain discipline and application performance are critical. Our investment of over Rs100 crore in the cheese business reflects our long-term commitment to building capabilities that can address the evolving needs of both consumers and India's rapidly developing food-service ecosystem. With Galacia, our focus is on building a strong and dependable proposition for the professionals who use it every day."
VPS Malik, chief marketing officer, VRS Foods Ltd, said, "Cream cheese is increasingly becoming an important ingredient across India's evolving bakery and food-service landscape, but it is also a category where professionals look for consistency, functionality and value alongside taste and texture. Galacia Cream Cheese has been developed with these requirements in mind. From cheesecakes and frostings to savoury applications, we see significant potential for cream cheese to become a more versatile ingredient across professional kitchens and the growing home baking community. Our approach will be to build the category through product experience, chef engagement and strong application-led sampling."
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