|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Spaceman Spirits Lab launches Amara
|
|
Thursday, 27 March, 2025, 15 : 00 PM [IST]
|
|
Our Bureau, New Delhi
|
Spaceman Spirits Lab Pvt. Ltd., the pioneering craft spirits company behind the now iconic Samsara gin, is set to redefine India’s spirits landscape once again with the launch of Amara, an Artisanal Pink Vodka. Infused with exotic fruit and delicate floral botanicals, it has been crafted from premium grapes and rice grains and refined through a five-fold distillation process.
Positioned in the super-premium category, it will compete with global vodka brands known for their smoothness and exceptional quality. It is expected to become a 100,000 cases global brand in the next three to five years.
Leading India Made Foreign Liquor maker Tilaknagar Industries would make its robust distribution network available to the brand for distribution across many States in India as well as in select overseas markets through a royalty agreement.
Aditya Aggarwal, founder and MD of Spaceman Spirits Lab, said, “India is experiencing a post-Covid drinking renaissance. Consumers are seeking elevated experiences, occasion-driven consumption, unique flavours, and ultra-premium-quality spirits. With Amara, we’re bringing craftsmanship and innovation into a category that is ripe for disruption.”
Riddhi Aggarwal, co-founder of Spaceman Spirits Lab, said, “With Amara, we’re not just launching a vodka; we’re creating a movement. We want to redefine how vodka is perceived, served, and savoured in India. Whether in a luxurious martini, a high-energy cocktail, or a celebratory shot, Amara brings a new level of elegance to India’s vodka market.”
|
|
|
|
|
|
|
|
|
|