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Tata Consumer Products strengthens beverages portfolio with new launches
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Thursday, 14 January, 2021, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Tata Consumer Products is strengthening its wellness portfolio in the packaged beverages category to cater to consumer needs. The company has launched two new products: Tata Tea Tulsi Green and Tata Tea Gold Care, and reformulated its existing Tetley Green Tea with added Vitamin C. These new offerings are developed with beneficial ingredients that are known to help improve the body’s immunity and enhance overall wellness.
The company has a rich heritage of over 30 years and is known for catering to the local tastes and preferences in various geographies. The 2 new product offerings combine the refreshment of everyday tea with the goodness of Indian herbs which are known for their health benefits.
Gold Care is infused with a medley of five native ingredients that provide wholesome goodness in every cup and promote wellbeing. It packs the goodness of immunity boosting ingredient Tulsi and other native ingredients Ginger, Cardamom, Mulethiand Brahmi that not only make for a perfect cup of masala tea but also are known to provide specific health benefits.
Tulsi Green is a blend of green tea and real tulsi leaves. Tulsi is traditionally known to boost immunity and green tea is known for its multiple health benefits. These two were brought together to create a product that tastes and feels good. The blend has been crafted keeping in mind the preference of consumers to use native ingredients along with home-made mixtures in their regular cup of tea. The promise of the brand is ‘Tulsiwali immunity, ab tasty bhi’. This has become even more relevant in current times when consumers are increasingly valuing authentic ingredients in food and beverage products without a compromise on taste.
Tetley Green Tea is an excellent source of antioxidants that are known to have various beneficial effects on health. The green tea bag range in India has been reformulated with added Vitamin C and is re-launched as Tetley Green Tea Immune. It is available in four exciting variants, Classic, Lemon and Honey, Ginger Mint and Lemon and Mango variant.
According to Sushant Dash, president, packaged beverages (India, Bangladesh and Middle East), Tata Consumer Products "We are enhancing wellness offerings in our beverage portfolio with the launch of two exciting variants in our Tata Tea brand- Tata Tea Gold Care and Tata Tea Tulsi Green and the re-launch of Tetley Green Tea Immune. The pandemic has seen consumers showing a significant preference for trusted health and wellness products. These are reputed brands in the tea segment. The variants can be purchased through e-commerce platforms.”
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