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The Organic World launches ‘Back to School’ programme with preservative-free natural flavoured & chemical-free eats
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Friday, 28 June, 2024, 12 : 00 PM [IST]
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Our Bureau, Bengaluru
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The Organic World, has launched the new ‘Back to School’ programme. It is designed to enrich the school-going experience with a range of products aligned with children's daily needs. The products have also been thoughtfully chosen with the aim to encourage parents to embrace sustainable choices for their children.
The highlights include a nutritious Breakfast Range comprising preservative-free pancake mixes, naturally flavoured tofu, muesli, chemical-free eggs, and wholesome peanut butter. Plus, traditional Indian snacks from WellBe such as kodbale, murukku and khara sev, made with red rice flour, flaxseeds and physically refined rice bran oil, free of maida and chemically refined oil, for your kids’ snack boxes. All products in this range adhere strictly to TOW's stringent 'Not In Our Aisle List', which excludes over 25 harmful chemicals and preservatives.
The company stated that the school supplies market, valued at over Rs 60,000 crore, highlights a substantial consumer demand, with school-related purchases constituting more than 40% of the total.
Gaurav Manchanda, founder, Nimida Group and managing director, The Organic World, said, "Our aim with the 'Back to School' programme goes beyond mere product offerings. We are committed to fostering a culture of organic and sustainable choices among children, encouraging healthier lifestyles and environmental stewardship. More and more parents are prioritising a sustainable lifestyle for their families. Our goal is to simplify their lives by offering a wide range of healthy, delicious, and eco-friendly choices under one roof.”
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