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NUTRITION

Fast&Up enters child nutrition market with range of healthy nutrition for kids
Wednesday, 13 January, 2021, 08 : 00 AM [IST]
Our Bureau, Mumbai
Fast&Up has launched a new range of immunity boosters and electrolyte supplements for kids- Fast&Up Charge Kidz and Fast&Up Reload Kidz.
Backed by innovative and Swiss effervescent technology, both products feature premium quality ingredients in delicious flavours that make drinking to good health fun and easy. The range is available across India in retail outlets, e-commerce platforms, kirana stores, top medical stores and through the brand’s website.

Bridging the gap of quality nourishment for children in India, the brand will cater to the growing needs of both parents and kids through effervescent nutrition to make health drinks fun.The products contain no added sugar or artificial colouring and are safe to consume. The products will help to boost immunity at an early age in children, and provide instant energy and electrolyte replenishment, which are easily lost due to physical activity or through sweating.

Vijayaraghavan Venugopal, CEO, Fast&Up, said, “Fast&Up Charge and Fast&Up Reload were launched before Covid-19 hit the world and long before immunity became a buzz word globally. Both our premium range of products were doing well but with the outbreak of the pandemic, we were overwhelmed by their growing prominence amongst Indians from all walks of life, going on to become the most recommended immunity boosters and choice of electrolyte for replenishment and instant energy. We realised the need to expand this further and take these products to kids. We are excited to announce the launch of Fast&Up Charge Kidz and Fast&Up Reload Kidz with the key aim to providing quality nutrition and boosting immunity in children at a young age.”
 
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