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MoHFW kicks off nutrition campaign, Eat Right India mass media campaign
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Saturday, 07 September, 2019, 08 : 00 AM [IST]
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Ashwani Maindola, New Delhi
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The Ministry of Health and Family Welfare (MoFHW) kickstarted its nutrition campaign yesterday with a year-long social and mass media campaign on the Eat Right India movement.
Led by Dr Harsh Vardhan, ministry of health and family welfare, at an event in New Delhi organised by the FSSAI on Eat Right Campaign, the ministry also launched the new Eat Right India logo that represents a healthy plate, an online Eat Right Quiz, the Eat Right Online Course for frontline health workers and the Eat Right India Store featuring merchandize to nudge right eating habits.
The Eat Right India movement is being helmed by FSSAI as a crucial preventive healthcare measure to trigger social and behavioural change through a judicious mix of regulatory measures, combined with soft interventions for ensuring awareness and capacity building of food businesses and citizens alike, informed FSSAI CEO Pawan Agarwal while delivering keynote address on the occasion.
He told that this movement is aligned with the Government’s flagship public health programmes such as POSHAN Abhiyaan, Anaemia Mukt Bharat, Ayushman Bharat Yojana and Swachh Bharat Mission.
He said, “The groundwork for escalating the Eat Right India Movement to the level of a Jan Andolan has been underway during the past few months. FSSAI has put in place robust regulatory measures under three major pillars: Eat Safe, Eat Health and Eat Sustainably. FSSAI has prescribed a limit for Total Polar Compounds (TPC) at 25% in cooking oil to avoid the harmful effects of reused cooking oil. Standards for five fortified staples -wheat flour, rice, oil, milk and salt to reduce large-scale deficiencies of vitamins and minerals have been notified, in addition to standards for health supplements, nutraceuticals, prebiotics and probiotics products.”
He added that to trigger informed consumer choices regulations on Advertising and Claims and mandatory menu labelling has been notified. In addition, labelling provisions have been made for appropriate use of sweeteners for children and pregnant women. To reach the target of Trans-fat Free India by 2022, regulations to reduce trans-fats to less than two per cent in all oils, fats and food products are in place. Also, promoting sustainability, FSSAI has removed the restriction on the use of returnable bottles and is promoting the use of bamboo instead of plastics.
He informed that preparatory work for creating awareness around mindful eating is also in place, with pilots/prototypes for clusterisation schemes such as Clean Street Food Hubs, Clean and Fresh Fruit and Vegetable markets and Eat Right Campus for schools, colleges, workplaces and other campuses being successfully tested on a pan-India basis. Food businesses have participated in large-scale training and capacity building programs on ensuring food safety through the Food Safety Training and Certification (FoSTaC) initiative, under which over 1.7 lakh Food Safety Supervisors have been trained and certified. Robust material in the form of Pink Book, Yellow Book, DART Book, informative videos etc are in place, and can be accessed through a video library on FSSAI’s website.
Present on the occasion was Dr Poonam Khetrapal Singh, regional director, World Health Organization (WHO), FSSAI chairperson Rita Teaotia and MoHFW secretary Preeti Sudan.
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