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Protein Day 2025 calls for smarter protein consumption with the ‘Right Way To Protein’
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Friday, 28 February, 2025, 14 : 00 PM [IST]
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Our Bureau, New Delhi
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On World Protein Day 2025, Right to Protein, now in its 6th year announced its theme for the year 2025 to be ‘The Right Way To Protein’. This year’s campaign focuses on educating people to make informed, balanced, and sustainable protein choices to enhance health and well-being.
The Right to Protein initiative, powered by US Soybean Export Council (USSEC), has been a leading force in raising awareness about adequate protein consumption in India. And with each passing year, it has evolved to now become a global call to action, expanding its reach across South Asia.
The focus this year remains largely on ensuring both the right quality and quantity of protein for all. While progress has been made in addressing protein sufficiency over the past few years, the conversation now shifts to ensuring that quality protein is accessible to everyone. What lies at the core of the Right to Protein initiative is its commitment to fueling South Asia by promoting sustainable, nutrient-dense protein solutions across the region.
Manan Vora, orthopedic surgeon, said, “While the world continues to understand the importance of a balanced meal and a protein sufficient diet, what continues to exist as a core problem is people not understanding that not all protein is created equal. Hence, it is essential for individuals to not only meet their daily protein requirements but also to focus on high-quality, diverse sources of protein that are sustainable and beneficial for long-term health.”
Deeba Giannoulis, regional head of corporate affairs SAASSA at US Soybean Export Council (USSEC), said, “At US Soy, we have always remained committed to meeting the ever-growing nutrition demand worldwide. And this year, through ‘The Right Way To Protein’, our aim is to bridge the knowledge gap around protein and inspire consumers to make informed dietary choices. Whether plant-based or animal-based, the right mix of protein sources can play a transformative role in improving overall nutrition and well-being. This year, through The Right to Protein we also want to emphasise quality protein and its accessibility for all.”
Siddharth Ramasubramanian, CEO & founder, Hello Tempayy, said, “At Hello Tempayy, the right way to protein starts with offering protein choices that can be incorporated into one’s daily life. Easy to cook, versatile and affordable are key elements to adoption. Tempeh is a new category and easy access for vegetarians who severely lack protein options. With #TheRightWayToProtein we are building awareness and driving category adoption. We believe protein consumption in India is going to exponentially grow resulting in healthier, stronger nation.”
In line with the same, SuperYou, a protein food and supplements brand co-founded by Bollywood actor Ranveer Singh and Nikunj Biyani, said, “We believe protein is for everyone—not just athletes or fitness enthusiasts, but also everyday hustlers, busy parents, students with jam-packed schedules, and yes, even the occasional weekend warriors. But let’s be real—choosing healthier options can feel anything but easy, affordable, or fun. The goal at SuperYou is to simplify healthier choices, ensuring that protein-rich foods fit seamlessly into modern lifestyles.”
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