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UNWFP to launch cinema campaign Feed Our Future, backed by UFO Moviez
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Thursday, 17 October, 2019, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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On the occasion of World Food Day, the United Nations World Food Programme (UNWFP), the leading humanitarian organisation fighting hunger worldwide, announced that it will launch its global cinema campaign, Feed Our Future, in India with support from UFO Moviez to engage and motivate moviegoers to help create a world with Zero Hunger.
The launch is slated to take place on October 18, 2019 at Facebook’s Mumbai office, and will be followed by a power-packed panel discussion with celebrities like Nandita Das, acclaimed filmmakers Anubhav Sinha and Neeraj Ghaywan and celebrity nutritionist Pooja Makhija.
The new campaign aims to build on last year’s results, which helped to double the awareness about WFP among those who saw the ad and raised more than half-a-million dollars through online giving and through a 38 per cent increase in downloads of the agency’s #ShareTheMeal donation app, which is the world’s first app against global hunger, and enables users to make small donations to specific WFP projects and track its progress.
In 2018, the Global Cinema Advertising Association, SAWA and WFP came together with Facebook to translate Sir John Hegarty’s concept of using the power of cinema for social change to trigger donations on the social media platform, converting cinema goers into donors.
Together with ShareTheMeal, online donors provided one million meals to children in need around the world through WFP. The United NAtions’ programme reaches over 52 million children every year, providing vital food and nutrition to help them not only survive, but thrive as well.
In 2015, India, along with other countries, signed the declaration on the 2030 Agenda for Sustainable Development, comprising of 17 Sustainable Development Goals (SDGs). Within this agenda, ending hunger, achieving food security and improved nutrition and promoting sustainable agriculture was set as Sustainable Development Goal 2.
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