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OILS AND FATS

Chambal Oil celebrates Hariyali Teej with focus on video, authentic food
Monday, 27 July, 2020, 08 : 00 AM [IST]
Our Bureau, Mumbai
Chambal Oil recently celebrated Rajasthan's iconic festival 'Hariyali Teej' to welcome the monsoon season. The festival is a symbol of love and togetherness celebrated primarily by women by getting dressed up in beautiful, vibrant attire followed by a day long fast and preparation of their favourite dishes for the family.

Knowing the authentic taste of Rajasthan, the company ensures the authenticity in every recipe made on Teej. The enriching taste and aroma of these recipes touches the heart with love. The company has released a video to commemorate the festival.

The video has been conceptualised and executed by Grapes Digital and narrates a happy and loving conversation between the daughter in-law and mother in-law. The daughter-in-law is upset that this time due to pandemic she is unable to celebrate the festival with her friends and her mother-in-law cheers her up and assures her that this Teej will be equally fun with both of them celebrating the festival together.

Milind Acharya, GM, marketing, Bunge India, said, “Chambal Oil has always been a house manager’s best friend in the kitchen. During this pandemic, safety comes first for us even if it is for our employees working from home or the women in India celebrating Teej with their family and loved ones."

Shradha Agarwal, co-founder and COO of Grapes Digital,said, “Keeping in mind the social distancing, the brand gives a message of keeping the spirits high and to celebrate this festival with your loved ones and family. The celebration is incomplete without delicious sweets that we can still prepare at home and nothing better than preparing them in Chambal oil, for that authentic taste that touches everyone’s heart! From the brand and us, we wish you all a Happy Hariyali Teej!”

Keeping in mind the current pandemic situation it is the best time to celebrate this festival with family and share joy on a dining table with lip smacking Rajasthani food. The video is now live on Chambal Oil's Facebook official page.
 
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