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Freedom Cooking Oil makes bold case for purity in new ‘Courtroom’ campaign
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Saturday, 23 November, 2024, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Have you got the justice your health deserves? This isn’t just a question; it’s the challenge Freedom Healthy Cooking Oils brings out in their bold new ad campaign, ‘Courtroom.’ In a dramatic, high-stakes courtroom setting, Sunflower Oil makes a powerful statement against oil adulteration and health for all. Not all sunflower oils offer the same purity and quality and customers need to be extremely careful while making the decision for their household. Through an engaging mix of humour and intensity, the campaign aims to educate consumers about the importance of making smart, informed choices when selecting their cooking oil. The verdict of the case is overwhelmingly in favour of refined sunflower oil which can be trusted for its quality and purity.
The ‘Courtroom’ campaign is designed to educate consumers about the critical role they play in choosing the right cooking oil for their health. By using a courtroom setting, the campaign encourages viewers to consider the fine details that make a difference when selecting sunflower oil. The ad effectively highlights how deceptive packaging can mislead consumers into purchasing products that may appear genuine but fail to meet the purity standards necessary for healthy cooking. Through this engaging narrative, the company reinforces the importance of making informed and mindful choices for better health outcomes.
P. Chandra Shekhara Reddy, senior vice president, sales & marketing, Gemini Edibles & Fats India Limited, said, “At Freedom, we place a strong emphasis on trust and purity—values that health-conscious consumers prioritise when selecting their cooking oils. Through our 'Courtroom' campaign, we aim to raise awareness about the importance of discerning product quality and making informed choices. We urge consumers to verify the authenticity of the products they purchase and avoid being deceived by misleading packaging. Choosing the right sunflower oil is a crucial step towards a healthier lifestyle, and we are proud to offer a product that consumers can rely on with confidence.”
Chetan Pimpalkhute, GM marketing, Gemini Edibles & Fats India Ltd., said, “The ‘Courtroom’ campaign reflects Freedom Cooking Oil's dedication to empowering consumers with informed choices for healthier living. Breaking the clutches of typical stereotype edible oil category TV commercials of happy family at dining table, with humour, drama but still holding up the core brand values was the challenge. By combining humour and drama with our commitment to transparency and quality, Freedom Sunflower Oil reinforces its position as a trusted partner in promoting wellness and ensuring families make healthier cooking decisions.”
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