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Freedom launches campaign ‘Taste so good, it evokes your Telugu emotion’
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Thursday, 12 June, 2025, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Freedom Healthy Cooking Oils, launched a campaign focusing on connecting hearts through tasty traditional food cooked with love. The campaign captures the brand’s core message—that it preserves the authenticity of Telugu flavours while embracing evolving tastes, celebrating strong family bonds – through food highlighted in the tag line ‘Taste so good, it evokes your Telugu emotion.’ Through this campaign, the brand reinforces its commitment to health, purity, and the emotional bond that food carries in Indian homes.
P Chandrashekhara Reddy, senior vice president, sales and marketing, Gemini Edibles & Fats India Ltd., said, “At Freedom Healthy Cooking Oils, we always cherish the Indian family values and the way they bond Indian society. Through this innovative campaign, we tried to highlight the pivotal role played by food cooked with traditional recipes in healthy cooking oil in bridging the differences and bonding the family together.”
Chetan Pimpalkhute, GM – marketing, Gemini Edibles & Fats India Ltd., said, “These three videos portray different relationships—a mother-in-law and daughter-in-law in one, a grandmother and grandson in another, and in the last, a workplace bond between two colleagues. Despite the varied contexts, they all carry the same underlying emotion: how food becomes a bridge between generations and cultures. In these narratives, Freedom Groundnut Oil plays a pivotal role in bringing people together through traditional yet timeless recipes. This shared sentiment is beautifully summed up in the line repeated across the ads: ‘Freedom verushanegatho chesina vantalu mee notiki isthayi asaluu sisalina Telugu ruchulu.’ It captures the brand’s core message—that Freedom Groundnut Oil preserves the authenticity of Indian flavours while embracing evolving tastes, celebrating unity in diversity through food. The campaign has struck a chord with audiences, especially among those who cherish the warmth of family values blended with modern sensibilities.”
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