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Wagh Bakri Tea Group marks centenary with new look of instant tea range
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Saturday, 18 May, 2019, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Wagh Bakri Tea Group, as a part of its centenary celebrations, introduced the new packaging for its instant tea range in four exciting flavours, viz. Masala, Elaichi, Ginger and Lemongrass. It is also available in a no-added sugar variant for the health-conscious consumer.
The new packaging comes in a contemporary look and with a new tamper-proof lock, which ensures a genuine product and safe delivery to the end consumer. Wagh Bakri Tea stands for quality and consistency in taste.
While launching the new look, these factors were kept in mind. All flavours are available in a pack priced at Rs 140 containing 10 instant tea premix sachets. The new and exciting range is available at all leading stores and online.
The instant tea formula is also called the three-in-one formula, because it contains milk solids, tea and sugar. All one has to do is pour the premix in a cup and add hot water.
Parag Desai, executive director, Wagh Bakri Tea Group, said, “Indians carry their culture wherever they are travelling. The instant tea pack comes handy and satisfies the urge of drinking a cup of home-like tea. The product, with its optimum mix of tea, sugar and milk serves Wagh Bakri Tea’s home-like experience even when someone is far away.”
For those who prefer their coffee on-the-go, an instant-coffee product has also been launched. The packaging has been designed after extensive research on global packaging trends and consumer insights.
Wagh Bakri Tea Group is the third-largest packaged tea company in India with a turnover of over Rs 1,100 crore and over 40 million kg of tea distribution.
The group is a leading name in tea exports and retail consumer products all over the world. It is popular in Gujarat, Rajasthan, Madhya Pradesh and Maharashtra, and has a strong presence in South and North India too. Recently, it forayed into the Jammu and Kashmir market.
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