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Campbell names Pratt sr VP, chief marketing officer, meals & beverages
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Friday, 02 August, 2024, 13 : 00 PM [IST]
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Camden, USA
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Campbell Soup Company has announced the appointment of Jill Pratt as senior vice president, chief marketing officer of its meals & beverages division, effective July 29, 2024.
Pratt will lead the U.S. Consumer Experience team for Campbell’s Meals & Beverages division, partnering with the category and sales teams to attract new consumers and strengthen customer partnerships. She will be responsible for driving profitable growth, relevance and the continued modernisation of an iconic portfolio of brands, including Campbell’s, Chunky, Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s, Swanson, SpaghettiOs and V8. She will elevate the division’s consumer and shopper insights to drive action, develop a robust innovation pipeline, and strengthen the company’s integrated marketing efforts and capabilities. Pratt will join the Campbell Leadership Team and will report to Mick Beekhuizen, executive vice president and president, meals & beverages.
“With our portfolio of iconic and distinctive brands, Campbell’s meals & beverages division is transforming our categories to accelerate growth with our retail customers,” said Beekhuizen. “Our Consumer Experience team plays a significant role in elevating our brands by engaging existing shoppers and attracting the next generation of consumers. I’m confident Jill’s leadership will take our marketing to the next level.”
Pratt is an award-winning marketer and accomplished leader with deep experience in consumer packaged goods. She joins Campbell from Heatonist, a company that partners with hot sauce makers to bring new flavours to market. Prior to Heatonist, Pratt served as the first global chief marketing officer of McCormick & Company, which she joined in 2008 and held roles of increasing responsibility in brand marketing and general management. While at McCormick, she served as vice president and general manager of Zatarain’s and supported the integration of French’s and Frank’s RedHot sauce, McCormick’s largest acquisition. She also led marketing excellence for the company, designing and building the global marketing function before she was promoted to CMO. Prior to McCormick, Pratt held several marketing roles at Procter & Gamble. She earned her B.S. degree in Commerce, with a concentration in accounting from the University of Virginia and her M.B.A. from Harvard Business School, graduating with distinction.
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