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iD Fresh Food strengthens its leadership team, appoints new CFO and CMO
Wednesday, 22 April, 2020, 08 : 00 AM [IST]
Our Bureau, Bengaluru
The global economy is reeling under the Covid-19 impact and India’s largest fresh food brand, iD Fresh Food, has decided to continue investing in human resources to create more value for the business and emerge stronger from the pandemic.

The Bengaluru-based company announced two new appointments today - Jaipal Singal joins the company as the chief finance officer (CFO) and Rahul Gandhi as the chief marketing officer (CMO). Both roles are critical in shaping a more resilient business for the post-pandemic world.

Commenting on the appointments, Musthafa P C, co-founder & CEO, iD Fresh Food, said, “These are difficult times and more than ever before, we need clear and compassionate ways to create more value for what we do. As an essential services provider, the company has been at the forefront of the Covid-19 battle, ensuring easy access to fresh, healthy, home-made food for all. The pandemic has spurred customer demand and we are committed to fulfil it, even as we take utmost care of the safety and health of our employees. I’m confident that under the able leadership of Jaipal and Rahul our finance and marketing teams will come up with disruptive solutions to tackle the current challenges.”

“Singal will be heading the company’s finance department in India and the UAE. His last assignment was with Urban Ladder as the CFO. Armed with 15 years of experience in diverse industries, such as manufacturing, retail, B2C business and e-commerce, the chartered accountant has a strong vision to lead the company to its next phase of growth,” he added.

Rahul Gandhi, the newly appointed head of iD’s marketing department in India and UAE, completed his Bachelors in Engineering from NSIT Delhi and post-graduation from IIM Kozhikode, Rahul comes with 15 years of experience in various roles across brand management, trade marketing, in-store marketing and sales & distribution of multiple FMCG businesses with ITC Limited.

Funded by Premji Invest, Azim Premji’s investment arm, and Helion Venture Partners, iD Fresh produces and delivers a wide range of ready-to-cook, fresh Indian foods. The menu includes Organic Idly and Dosa batter, Ragi Idly and Dosa batter, Malabar Parota, Whole Wheat Parota, Natural Paneer, Squeeze and Fry Vada batter, authentic South Indian filter coffee decoction, Smart Sip Tender Coconut and Grated Coconut in a Coconut among others. The company currently has a strong team of over 1500 employees across India and UAE.
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