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APEDA aims at creating a dynamic Market Intelligence Cell
Wednesday, 08 July, 2020, 08 : 00 AM [IST]
Ashwani Maindola, New Delhi
With the Government of India setting an objective of doubling farmer’s income through exports by 2022, APEDA (Agricultural and Processed Food Products Export Development Authority) has decided to create a dynamic Market Intelligence Cell (MIC) which would capture real-time events across various parameters affecting the export opportunities for agro commodities of export interest to APEDA.

For this, APEDA has invited proposals from Professional Consulting Firms who can facilitate the operations of the MIC. Last date of submission of bid is July 23, 2020 while Bids complete in all respect shall be delivered to Secretary, APEDA, New Delhi.

The apex authority, has also been entrusted by the Government with a mandate to increase agriculture exports from the current value of 30 USD billion to 60 USD billion by 2022 and the MIC will help in assessing the market situation and export opportunity as India despite being the largest producer of most of the agricultural produce in the world, its ranking in global exports has not been very satisfactory.  

According to its internal assessment, one of the prime challenges towards this gap is lack of market information amongst the players across the agricultural value chain which hampers these stakeholders right from farmer to exporter, trader and policy makers to exploit and take timely advantage of the opportunities emerging in the agricultural importing/consuming countries.

According to the bid notice, the Consulting Firm is required to facilitate in setting up the Market Intelligence Cell for APEDA which shall deliver the analytical information and reports on a regular basis, using a combination of their in-house professionals, their information network (from authentic sources only) and also deploy an onsite team assisting them in day to day work for generating actionable inputs on Market Intelligence of APEDA products, while producing a weekly bulletin and regular market intelligence reports.

The leading authority shall also provide a list of 30 commodities and 30 countries for study and report preparation by the Consulting Firm. The Consulting Firm also needs to provide inputs on the list of commodities finalised. For each of these products, the Consulting Firm shall assist APEDA in day to day work for generating actionable inputs on Market Intelligence of APEDA products, produce a weekly bulletin and regular market intelligence reports.

The contract period shall be initially for a period of one year, extendable for 2 more years subject to review of satisfactory performance annually states the bid notice of the APEDA.
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