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POULTRY

Poultry India urges to prioritise protein Intake on World Protein Day
Wednesday, 05 March, 2025, 15 : 00 PM [IST]
Our Bureau, Mumbai
On the occasion of World Protein Day celebrated on February 27, Poultry India, the Indian Poultry Equipment Manufacturers Association (IPEMA) are raising awareness about India’s alarming protein deficiency and advocating for affordable, high-quality protein sources like chicken and eggs.  

Despite protein being a fundamental building block of the human body, studies indicate that 73% of Indians suffer from protein deficiency, and 17% of the population struggles with underweight issues. This nutritional gap has serious health implications, including impaired growth, weakened immune function, and increased risk of chronic diseases.  

According to the National Institute of Nutrition (NIN), the recommended daily protein intake is 0.8-1g per kg of body weight, with an additional 20-30g per day advised for physically active individuals.  

Fortunately, eggs and chicken provide an accessible and cost-effective solution to this deficiency. One medium egg contains 6g of protein, making it an ideal, nutrient-rich food for daily consumption. Chicken is another lean, high-quality protein source, packed with essential nutrients like iron, zinc, and B vitamins.  

Uday Sing Bayas, president of Poultry India/IPEMA, said, “Many Indians prioritise carbohydrates over protein, mistakenly equating a full stomach with good health. However, protein is essential for tissue repair, enzyme and hormone production, and overall immunity. Prioritising protein-rich foods like poultry and eggs can significantly improve national health outcomes."

Pooja Makhija, nutritionist, said, "I recommend consuming at least 5-6 eggs per week and incorporating chicken regularly to meet essential protein requirements."
 
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