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Suvarna Kokan Foundation launches poultry store Suvarna Kokan Food Mall
Wednesday, 11 July, 2018, 08 : 00 AM [IST]
Our Bureau, Mumbai
In tandem with the government’s move to take urgent steps to deal with the growing misuse of antibiotics in the poultry industry, Mumbai-based Suvarna Kokan Foundation has rolled out Suvarna Kokan Food Mall, India’s only one-stop solution for nutritional, hygienic chicken sourced directly from farmers across Maharashtra to curb the malpractices in poultry trade, generate employment through the promising sector and boost the economy of the country by creating micro businesses for urban youth.

In March 2018, the Bombay High Court directed the state government to increase awareness about the use of pesticides and measures for food safety, while observing the need for a regulatory mechanism for animal feed.

Started in 2008, the foundation has been on a winning spree by working closely at the ground level with farmers across Maharashtra by sensitising them and exposing them to newer businesses like fish farming, mushroom farming, goatery and more, thus reaching out to one lakh farmers so far.

Satish Parab, founder, Suvarna Kokan Foundation, said, “In a yet another mass campaign, we are all set to open 100 stores of Suvarna Kokan Food Mall. The campaign is very hyper-local. We want to be present at every station across the city in the next two months.”

“Here, we focus on hygiene, best breed and training of the staff. The staff is encouraged to use alternative antibiotic-free growth promoters such as herbal supplements, permitted probiotics and better farm management practices,” he added.

“In the first phase, around 20 such outlets have already become operational in Dadar, Mulund, Dombivali, Ghatkopar, Kurla, Navi Mumbai, etc.,” Parab added.

The stores will also stock Konkan specialties like masalas, kokum concentrate, cashewnuts, etc. in select outlets.

This unconventional business module has caught the attention of several youth from Mumbai. Kurla-based Yash Abhang, a K J Somaiya alumnus, opined, “I have always wished to start a franchisee business. After checking out a number of options, including cake shops, coffee shops, etc., I have zeroed down on a chicken shop in Kurla, as I see better returns for my investment.”

Jayendra Parab, human resources and operations manager working in a pharma company, has started a centre at Ghatkopar (West). This yielded him thrice his salary within a month’s time.

He stated, “Poultry is no more a business to be ashamed of. I am happy to be a part of a movement which is making the poultry trade organised in the best possible way in our country.”

The Prabhadevi centre is also spearheaded by two young girls Manjiri Parab and Asmita Jangam.
Every Suvarna Kokan Food Mall houses a full-automated poultry cutting machine, keeping the hygiene factor in the mind.  The various breeds made available at the stores include Original Deshi and Gavraan, besides the broiler chicken preferred by Mumbaikars.
In a short span of time, the foundation has given the urban youth entrepreneurship opportunities im the poultry trade. Suvarna Kokan has been religiously conducting workshops on vegetable planting, fruit processing, farming, fisheries, poultry, etc. across Maharashtra to promote entrepreneurial ventures and reverse migration amongst the youth of the state.
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