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“Achhi Soch Bato” Diwali campaign by Bikano celebrating child adoption
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Wednesday, 08 November, 2023, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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This festive season, Bikano, the renowned name in traditional Indian sweets and snacks, is set to celebrate the spirit of togetherness and acceptance with a heartwarming DVC release in honour of Diwali. Building on the success of their previous "Rakshabandhan Campaign," the new initiative aims to promote the invaluable act of adoption.
In this touching commercial, a young girl, happily engrossed in the creation of a vibrant Rangoli with her mother, is visited by a family friend who commends the seamless integration of the adopted child into their loving family. The poignant moment culminates in a powerful exchange, where the mother reaffirms that bonds are forged not by blood, but by the depth of shared emotions—a sentiment mirrored in the ageless tale of Yashoda and Kanha (Krishna).
"We believe that family is bound by love and compassion, transcending biological ties. This Diwali, Bikano endeavours to inspire the spirit of adoption and acceptance, emphasising that it is our hearts that define our connections. The story of Yashoda and Kanha reminds us that love knows no bounds, and it is this very love that we aim to celebrate and foster this festive season," stated Manish Aggarwal, director, Bikano, Bikanervala Foods Pvt Ltd.
The commercial closes with a resounding message, urging everyone to partake in the celebration of joy and enlightened thinking: "Is Diwali Khushiyon Ke Saath Saath Achi Soch Bhi Baato"—translating to "This Diwali Let's Spread Happiness along with Good Thoughts."
To further champion the cause of adoption, Bikano invites one and all to show their support by simply giving a missed call to 970-970-5100. For every call received, the company pledges to contribute an equivalent sum to an orphanage, reinforcing their commitment to making a positive impact on young lives.
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