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Britannia Little Hearts unveils new look with paw-some campaign
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Friday, 28 June, 2024, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Britannia Industries have unveiled a new look of its Little Hearts biscuits, now featuring vibrant, modern packaging, designed for the new-age consumers through its TVC campaign titled ‘Every Bite, Full of Heart’. For over three decades, the product with its design and taste has become a cherished part of childhood memories. The new look shows the company is evolving keeping the same taste that consumers love.
Little Hearts stands out as a sweet, poppable delight and remains a symbol of joy, happiness, and deliciousness. The new packaging reflects an iconic and distinct aesthetic, while the taste remains timeless, ensuring it continues to be loved by all generations. The film is conceptualised by Lowe Lintas Bengaluru.
Amit Doshi, chief marketing officer, Britannia Industries, said, "Reviving Little Hearts with a modern touch has been an exciting journey for us. We have dedicated ourselves to crafting a fresh appearance that not only resonates with today's consumers but also stays true to the essence of the brand. With our efforts in redesigning the packaging and elevating the brand experience, we're not just paying homage to the joy, nostalgia, and irresistible taste that has charmed generations with Little Hearts, but we're also revitalising it for a whole new era of snack enthusiasts. Our dedication to this iconic snack reflects our commitment to continuously innovate and delight our customers, ensuring that Little Hearts remains a beloved favourite for years to come.”
Arpan Bhattacharyya, executive director, head of creative - Copy, Lowe Lintas South, said, “Little Hearts is an iconic brand. There’s nothing quite like these little heart-shaped biscuits. And we felt that the advertising for it should be the same. We wanted to symbolise the feeling that you get when you pop a Little Heart into your mouth. Cute, cuddly, adorable puppies seemed to be the right answer.”
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