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Fazer invites Singapore to taste future with world-first chocolate snack bar powered by Solein
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Wednesday, 24 January, 2024, 16 : 00 PM [IST]
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Singapore
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Fazer, a Finnish food experience company, unveiled a limited edition chocolate snack bar as part of its pledge to encourage its customers to taste the future. The brand will give people the opportunity to taste for the first time a retail consumer product including Solein by Solar Foods, a Finnish food technology company on a mission to revolutionise global food production.
The brand’s chocolate snack bar will be offered at The Cocoa Trees stores through its partnership with FNA Group, a Singaporean distributor. The limited edition dark chocolate, strawberries and hazelnut snack bar contains oat puffs that are high in fibre and is powered by Solein, a highly functional, nutritious and versatile ingredient. In Fazer Taste the Future chocolate snack bar, Solein enriches the flavours and makes it high in iron. Solein received its novel regulatory approval in Singapore in 2022, marking a significant step toward achieving the country’s target of producing 30% of Singapore's nutritional needs by 2030. This is also the first time Solein is available for people to try it within a FMCG product.
“Singapore is the perfect test ground for our Taste the Future Chocolate Snack Bar, with a highly innovative food ecosystem and people who are not only passionate about food, but curious to try new things that are new, with nutrition and sustainability benefits. We, at Fazer, are dedicated to leading the food industry to a viable future and are constantly looking at how we can improve our own sustainability and impact the future of the food industry as a whole,” said Heli Anttila, VP, new product development, Fazer Confectionery.
Fazer is the biggest shareholder of Solar Foods and has been working hand-in-hand with the R& D team on product development. Solar Foods’ Factory 01 will be complete in H1 2024, so this limited edition run of a consumer snack bar containing the nutritious ingredient will provide a good testing ground for future market roll outs once Solein is in full production. This is in line with reducing Fazer’s own emissions and creating products that are 100% sustainably sourced for a more viable future for the food industry as a whole.
“This is an exciting moment for us working with Fazer - the very first time people can try Solein within a consumer snack bar. This also demonstrates the potential of Solein as a sustainable and nutritious fortifier. With this introduction in Singapore, we are getting valuable customer feedback on Solein's viability in a new product category and also get a sense of the consumer acceptance of future ingredients. Our shared aim extends beyond this pivotal moment, targeting a wider scale European launch in 2025-2026 with a whole range of products,” said Pasi Vainikka, CEO, Solar Foods.
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