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SNACKS & CONFECTIONERY

Havmor Ice Cream unveils Indian flavour range, including Chai Biscuit
Monday, 02 April, 2018, 08 : 00 AM [IST]
Our Bureau, Mumbai
Havmor Ice Cream, a leading pure milk ice cream brand, has rolled out a new range of flavours customised to appeal to the Indian palate. It includes Chai Biscuit, Rose Petal Punch, Paan, Gulkand, Anjir, Ras Malai and Shahi Kheer.

The new menu is curated as part of its customer-centric approach and in-depth understanding of customer preferences. These flavours are classically designed with indigenous ingredients. With their introduction, Havmor aims to satiate its consumers with the taste and flavour of local sweets in the form of ice cream.

Speaking about the launch, Chaitanya Rele, vice-president, head of marketing, Havmor Ice Cream, said, “This season our key focus was to introduce Made-for-India flavours that reflect the Taste of India.”

“The customers will not only be able to savour the latest flavour innovations, but also be able to indulge in nostalgia that the traditional flavours offer,” he added.

“We have also involved the winners of our #TheCoolestSummerJob2017 in this endeavour. They have come up with flavours that are the perfect blend between contemporary and traditional, and keep in mind what appeals to the local palate. Chai Biscuit and Rose Petal Punch are the innovations of these winners,” Rele said.

Havmor has meticulously selected each ingredient to ensure that customers can choose from a host of flavours.

The ice creams will be available in various categories, including kulfi, cups, novelties and signature tubs, with the prices ranging between Rs 10 and Rs 280.

    • Chai Biscuit: A concoction of Indian herbs and spices covered with layer of biscuits on both sides. Chai, a ubiquitous Indian drink, is now available in the form of ice cream. Havmor is the first-ever ice cream brand in India to introduce a widely-consumed traditional drink in a unique way

    • Rose Petal Punch: A juicy ice candy prepared with rose petals

    • Paan: A special after-meal ice cream treat is a concoction of betel leaf, dates, gulkhand, fennel and fruits. As a mouth freshener, paan is consumed across Indian markets. This unique flavour is definitely going to lure ice cream enthusiasts with its luscious ingredients

    • Paan, Gulkand and Anjir Kulfis: These are new variants introduced under the category of kulfi. Paan Kulfi gives a real-taste of Indian paan, Gulkand Kulfi is prepared with gulkand, a sweet preserve of rose petals, and Anjir Kulfi is a combination of fresh anjir (figs) and cashews

    • Ras Malai and Shahi Kheer: The two Indian traditional sweets in the form of ice cream will delight the sweet lovers with purity of milk and loads of dry fruits. Ras Malai gives a perfect taste of the Bengali sweet, Rasgulla, while Shahi Kheer is a royal treat prepared with caramelised milk and loads of dry fruits

Today, Havmor has wide varieties and ranges under its portfolio. These include Premium Range, Signature Range, Blockbuster, Turbo Cones, 98 per cent Fat-free, 100 per cent Sugar-free, Ice Cream Cakes and Pastries, Ice Cream Sandwich, Assorted Candies, Ready-to-eat Cups, Novelties, Bulk Packs, Combo Packs, etc.
 
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