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SNACKS & CONFECTIONERY

ITC Sunfeast YiPPee! TVC brings to fore unique style of consuming noodles
Thursday, 15 October, 2020, 16 : 00 PM [IST]
Our Bureau, Bengaluru
ITC’s Sunfeast YiPPee! instant noodles brand has launched the Apna StyleTVC campaign which is designed to rekindle the fun element of eating the long, non-sticky and tasty dish.

The film opens with the shot of a young boy waiting to dig into a hot bowl of noodles. MS Dhoni whistles to grab the boy’s attention and urges him to finish his bowl in style. He goes on to explain the different styles that would make the boy’s experience memorable.  He exhibits the ‘Round style’ that helps maintain long, unbroken instant noodles strands in the pan. ‘Spinning style’ which helps gather enough instant noodles wrapped around the fork. Finally the ‘Long Slurpy Style’ in which he slurps the instant noodles bottom-up by raising his fork above, completing a unique orchestration for the instant noodles to make the trip from bowl to mouth.

As Dhoni finishes teaching the boy the right way to eat noodles, the boy recreates his style and enjoys it. The boy and Dhoni continue to eat their bowl in a shared new style. The TVC cuts to the pack shot of the noodles with a voice over saying “Yehhai apna YiPPee! Noodles”. The film closes as we see the happy boy and MS Dhoni agree “It’s better, Oh yeah!”
 
Elaborating on the idea, Aishwarya Pratap Singh, head of marketing – snacks, noodles & pasta, ITC’s Foods Division, said, SunfeastYiPPee! instant noodles is a brand that is led by innovation since its inception and has brought about disruptive changes in the category through its unique and superior product offerings. Our round instant noodle cake enables a long, slurpy and tasty noodle eating experience for the consumers.”

“Along with these distinguishing traits, through this campaign, YiPPee! intends to reinvent the way instant noodles are consumed and at the same time, make it a fun experience for our young and adult consumers alike. The campaign aims to reimagine the playful element of eating a bowl of instant noodles in style; a playful way to reintroduce joy in our personal experiences,” he added.
 
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