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SNACKS & CONFECTIONERY

Mrida unveils puffed amaranth snack mixes under FMCG brand Earthspired
Monday, 25 June, 2018, 08 : 00 AM [IST]
Our Bureau, New Delhi
Mrida has launched sweet and savoury puffed Amaranth snack mixes under its fast-moving consumer brand (FMCG) brand Earthspired, which represents a healthy, wholesome and straight from rural India business.

The product range, inspired by the Earth, represents natural, responsibly-sourced and healthy products aimed towards spreading happiness, good cheer and well-being.

Arthspired’s range of sweet and savoury mixes uses popped amaranth in combination with other nutritious ingredients to provide the consumer with a boost of energy, health and taste.

The sweet snack mix contains jaggery and sesame seeds. It can be enjoyed as a breakfast cereal and can be added to milk for a nutritious and tasty first meal of the day, and made healthier by adding nuts and raisins.

The savoury category is a nutritious mix of popped amaranth with rice flakes, nuts and light spices, providing a healthy blend for anytime snacking.

This slow food snack helps to keep hunger at bay for a longer duration and provides the consumer with all essential nutrients.

They are available in 200g packs at a maximum retail price (MRP) of Rs 110 and Rs 120, respectively.

The Earthspired range of products is FSSAI-approved and available on Mrida’s website. In addition, it can be purchased from Amazon (and now on Amazon Prime), Big Basket (in Delhi and Gurgaon) and Snapdeal.
 
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