|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Premium chocolate Ferrero Rocher unveils new logo as new brand identity
|
|
Thursday, 08 October, 2015, 08 : 00 AM [IST]
|
|
Our Bureau, Mumbai
|
|
fiogf49gjkf0d Ferrero Rocher, the golden wrapped premium chocolate, crafted in Italy by Ferrero, recently unveiled its new brand identity. The new logo will have the golden pyramid, depicted with four layers pyramid of pralines with “the golden experience” as the new international brand signature. The new positioning and brand identity efforts will support the company’s aim of the ideal delicacy that invites consumers to take the time to relish and share more of life’s golden pleasures together.
According to a press release issued by the company, the new branding exemplifies how the brand has evolved over the years and emerged as an industry forerunner geared up to enter a new phase of its journey. This innovative logo is light but evolutionary restyling that conveys more elegant traits, taking up the current codes and making them more carefully designed with a modern design that rejuvenates the brand, making it timeless in the positive sense. The new brand visual indicates a harmonious balance between gold and white with an elegant look and feel that conveys both gift ability and informal occasions purchase. The new branding exemplifies how the brand has evolved over the years and emerged as an industry forerunner geared up to enter a new phase of its journey.
Emanuele Fiordalisi, VP, marketing, Ferrero India, said, “Ferrero Rocher is today a brand of choice for chocolate gifting. The Indian consumer has accepted the brand well and the new brand identity is an expression of our endeavour to enhance the customer experience for the brand. We also look to play a catalyst role for consumers to share more of life’s golden pleasures with their cherished ones. Going forward, our marketing effort will be more focussed on consumer engagement.”
|
|
|
|
|
|
|
|
|
|