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SNACKS & CONFECTIONERY

Too Yumm! launches baked Multigrain Chips in four variants & two sizes
Monday, 28 May, 2018, 08 : 00 AM [IST]
Our Bureau, Mumbai
Guiltfree Industries’ Too Yumm! recently expanded its product portfolio with its newest addition, Multigrain Chips. They are not fried, but baked, and contain the power of seven grains - wheat, rice, corn, gram, oats, soya and ragi. They are available in four flavours - Dahi Papdi Chaat, Grilled Corn, Hot and Sour and Tangy Tomato. They are available in two sizes– a 30g pack priced at Rs 10 and a 60g pack at Rs 20.

Virat Kohli, captain, Indian cricket team, was brought on board in 2017 as the health ambassador for Too Yumm! as he is a strong believer in eating right and staying fit. Multigrain Chips is the newest addition to Too Yumm!’s product portfolio, which currently comprises Wheat Thins, Fox Nuts and Veggie Stix in India.

Be it his career or his fitness regimen, the cricketer has, time and again, proven to be an inspiration to Young India. He has always believed that to attain and maintain a great fitness level, one has to be dedicated to his/her workout regime while keeping a check on what he/she eats.

So, when the Royal Challengers Bangalore (RCB) captain was caught munching on chips, the absolutely unthinkable munchie, during the ongoing Indian Premier League (IPL) season, his fans were evidently perplexed as to what had happened to his fitness regimen.

Putting nationwide rumours to rest, Kohli revealed his new found snacking obsession in the tournament’s longest ad this year. After an open letter confirming to his fans that he would not let them down, he came clean about binging on Too Yumm! Multigrain Chips. The campaign went live during the strategic time-out in the IPL match between the Chennai Super Kings (CSK) vs Kings XI Punjab (KXIP), simultaneously positioning Too Yumm! as the perfect guilt-free binge and an ideal IPL snack.

Commenting on his new found obsession with Too Yumm! Multigrain Chips, he stated, “I have always been impressed by the Too Yumm! products as they are equally healthy and tasty. As someone who is very careful of the food he consumes, I am a huge fan of the new Multigrain Chips, as they are very light to consume and make for a wholesome snack.”

“They have especially been a saviour to satiate my hunger pangs during my hectic schedule and constant travelling this IPL season. The Multigrain Chips make for the perfect addition to my healthy lifestyle and I can't seem to get enough of them,” Kohli added.

Sanjiv Goenka, chairman, RP-Sanjiv Goenka Group, added, “Too Yumm! pioneered the healthy snacking category in India and is committed to offering healthy snacking options without compromising on taste. With our latest addition, Multigrain Chips, we have followed the same principle to offer our discerning consumers the satisfaction of binging on chips while benefiting from the goodness of seven grains.”
 
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