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Poha, upma, dal chawal, biryani - ready anytime
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Monday, July 16, 2018
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Ruchit Mahendru
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The ready-to-eat food products are gradually becoming a daily essential food item in urban households in India. The bonus of convenience in preparation and availability of ready-to-eat traditional Indian meals such as poha, upma, dal chawal and biryani, are attracting an increasing number of consumers towards opting for ready-to-eat food products in the country.
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Global with a local tadka to make it exciting
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Monday, July 16, 2018
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Kshipra Rustogi and Ritika Goswami
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With easy and convenient options for eating growing manifold, the question we are asking today is ‘Can ready-to-eat take over when mummy is far away and life in a busy metro takes over?’ Can the ready-to-eat poha, upma, dal makhani, roti, pizzas and so much more that is seen on the shelf, become more acceptable?
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