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SPECIAL REPORTS

Rising demand for healthy and functional bakery items
Friday, 21 May, 2021, 08 : 00 AM [IST]
Amrinder Singh
The ongoing coronavirus pandemic has led to the rising demand for healthy and functional bakery items like products that consist of multi-grains, nuts, and other healthy ingredients.

Consumers are purchasing more bakery products because of their greater variety and high health quotient. Biscuits are the most important processed food category in India. The increase in lifestyle diseases has encouraged the Indian consumers to place their health up the priority list much before the pandemic and therefore Covid-19 has only accelerated the necessity of healthy eating. Various reports have shown that Indians have started putting more emphasis on healthy eating during the outbreak and seeing their dedication it seems this healthy pattern of eating will stay post-Covid too.

Multigrain bread is going to be ruling the charts
The consumption pattern of bread will see a significant shift from the white bread towards more multigrain, wholegrain, and specialty, ethnic, and seeded bread. This is often because of the consumer’s desire for nutritious and healthier products, freshness, and also more complex flavour profiles. Many companies have already started the production of multigrain bread as a result of their increasing preference among consumers.

No more occupational hazards within the bakery production process
Coronavirus pandemic has paved the way for a clean and hygienic environment inside the factory too. Proper maintenance of the machines and hygiene control are the important factors within the production of bakery products. All these things are done to provide a safe and hygienic environment for the precious factory workers.

All the equipment, which are employed within the bakery production, are going to be sanitised and audited regularly and any sign of deteriorations must be fixed directly. It's been seen that a lot of hazards within the production process are often avoided with the implementation of pest control, waste control, and cleaning programmes. Everyone seems to be taking precautions right from top-level management to ground-level staff to ensure a healthy environment.

The healthy biscuit category will still dominate
We have witnessed how the biscuit segment within the bakery industry has gained momentum during the Covid-19 pandemic. Their affordability and availability again made them take the centre stage. The industry players also came up with the concept of fibre intake and introduced biscuits for quick metabolism. They also help maintain cholesterol and blood sugar levels in patients affected by heart diseases and diabetes. Therefore, the companies still concentrate on innovative ingredients, and opportunities caused by the increasing health needs of consumers and changing consumer behaviour to thrive during this category.

During these unprecedented times, health and hygiene have become vital for consumers and now everyone wants to buy from well-reputed and trusted brands to ensure great quality food consumption.

(The author is director, Bonn Group of Industries)
 
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