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Society Tea enters chutney, pickle category with launch of Spice Secrets
Tuesday, 25 June, 2019, 08 : 00 AM [IST]
Our Bureau, Mumbai
Society Tea has forayed into a new category with the launch of Spice Secrets. The new brand will focus on chutneys and pickles (to begin with) in delightful flavours that encompass a variety of palate spectrums.

The current portfolio comprises of three variants of chutneys (viz Dry Garlic, Tamarind-Dates and Onion); and four variants of pickles (viz. Mango, Sweet and Spicy Mango, Mixed and Green Chilli Lime). The variants take into account consumer insights on flavour profile and are as per their preferences.

The chutneys and pickles market is growing rapidly and with changing lifestyles, there is an emerging need for organised players to fill-in this gap. This expansion is in line with this need, while recreating the magical taste of grandmother’s secret recipes for its new-age consumers. Both the product lines bring together an array of gustatory bliss, keeping in mind the flavour preferences of their consumers.

Speaking about the latest venture, Karan Shah, director, Society Tea, said, “Spice Secrets marks our entry into a new category. The brand firmly believes in bringing back the art of chutneys and pickles to every household; recipes our grandmothers used and passed on to our mothers over years.”

“Indian consumers relish a daily dose of spicy and tangy flavours, and it takes them down the memory lane right to that grandma’s kitchen. Spice Secrets is one of our many steps in catering to that need while bringing several flavours of India under one house,” he added.

Spice Secrets products are available in various range starting from 20g pack to a 200g one. They are only available at retail stores in and around Maharashtra and on the company’s website.

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