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India's Bloom Hotels sees about a 60 % boost in revenue with AxisRooms
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Monday, 08 January, 2024, 12 : 00 PM [IST]
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Our Bureau, Bengaluru
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AxisRooms, a leading hotel distribution technology provider, said India's Bloom Hotels has registered about a 60% spike in its revenue in 2023 vs 2022. The revenue growth is attributed to about 50% more online (OTA) sales via AxisRooms Channel Manager solution's real-time distribution and Revenue Management system's intelligent pricing capabilities.
With 47 properties spread across the width and breadth of India, Bloom Hotels has been providing exceptional service to its guests in line with its philosophy - a great room in the best location at a surprisingly affordable rate. It caters to both leisure and business travellers.
Without a Channel Manager, the Bloom Hotels management had difficulty updating rates and availability on OTAs, leading to inconsistency. Additionally, selling more rooms at the best rates to increase occupancy and revenue was a significant challenge as they didn't have a Revenue Management System.
Speaking about their decision to adopt AxisRooms in 2017, Hemant Verma, group revenue manager, Bloom Hotels, said, "Our objective was to drive online sales, primarily via OTAs. After a few rounds of careful deliberations, we found that AxisRooms Channel Manager fit all our requirements. The speed/efficiency of their Channel Manager tool and intuitiveness of their Revenue Management system were key factors in adopting them."
Expressing his views about the business benefits witnessed with AxisRooms, Verma further said, "It is great to see that our room sales and revenue have gone up by 50% and 60%, respectively, in 2023 compared to 2022, thanks to the AxisRooms Channel Manager and Revenue Management System. This has undoubtedly been our best business investment so far."
"We are thrilled to see that Bloom Hotels are experiencing exceptional business benefits from our solutions," said Ravi Taneja, chief operating officer at AxisRooms. "The increase in their sales and revenue is proof of our dedication to assisting hotels with high-quality solutions that result in unmatched growth."
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