|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Nutralite hosts world's first cookery show on Metaverse - Nutraverse
|
|
Thursday, 18 May, 2023, 08 : 00 AM [IST]
|
|
Our Bureau, New Delhi
|
Nutralite, a leading food brand in India, recently created history with Nutraverse - the world's first-ever cookery show hosted in the Metaverse. The grand event was hosted by the digital avatar of India’s renowned celebrity chef, Sanjeev Kapoor. The event saw the chef’s digital avatar cooking three healthy and delicious recipes with Nutralite products, which was joined by thousands of consumers. It provided participants with an immersive virtual reality experience, where they could create avatars, interact with other participants, participate in fun activities and games, and click selfies with the celebrity chef's digital avatar. The World Records Union certified this event as the world’s first-ever cookery show on the Metaverse.
The live event also served as the grand finale of a Recipe Contest campaign, which invited home cooks from across the world to display their culinary skills and win prizes. The contest, which began on April 23, had participants submitting their unique recipes under three categories. The winners of the contest were announced by the digital avatar of Chef Kapoor, at the grand finale event.
The campaign came to life through an integrated media mix spanning from Outdoor Hoardings to partnerships with specialised food and mom communities, WhatsApp outreach, and partnerships with relevant KOLs. It has garnered over 15 million reach and over 25 million impressions.
Commenting on the same, Kapoor said, "I'm thrilled to have hosted Nutraverse, the world's first cookery fest on the Metaverse. The fresh concept allowed me to bring together the power of technology and the love for food, and the never-before-seen experience of cooking virtually. I am delighted to be a part of this platform, which is enabling incredible talent from home cooks nationwide."
|
|
|
|
|
|
|
|
|
|