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TECHNOLOGY

Over 300 varieties of tea available on Tasse De The’s e-commerce portal
Monday, 07 August, 2017, 08 : 00 AM [IST]
Our Bureau, Mumbai
Over 300 varieties of tea are available at the e-commerce portal of Tasse De Thé (TDT), www.tdtworld.com,while its eponymous Victorian-themed French cafe, which serves exclusive varieties of tea, was launched in South Mumbai recently.

A project by India’s first certified tea blender Jiten Sheth (who spent nearly 32 years in the diamond industry) and his son, Rohak, it derives its name from the French phrase for cup of tea.

TDT was a result of the father’s passion for tea, and an in-depth study of the brew, its history, varieties, medicinal properties and taste and flavour palate, and the son’s business acumen, attention to design and detail and love of creating brands.

Sheth senior started finding a gap space in the Indian market, and eventually realised what the country needed the most as a brand. After extensive research, he realised the potential of tea, especially that of loose tea leaves in India.

TDT sources exotic teas from the world’s best tea belts and blends them with exotic fruits, flowers and natural flavours. These are handcrafted with diverse ingredients, resulting in flavourful, healthy and high-quality tea concoctions.

How is TDT different?
It proudly houses the finest quality of teas available in the country, handpicked from across the globe. Each variety exudes medicinal and health properties, hence the need to be stored in a particular way.

TDT seeks to address a number of ailments, such as diabetes, menstruation cramps, emotional wellness and detoxification. It is also bringing Raw Puerh Tea and Ripe Puerh Tea, which bagged the gold medal in 2008, to India for the first time.

Why TDT?
It was born out of the passion of a man who strongly believes in the beverage’s medicinal and health benefits and strives to reach out to as many as he can. What better reason could one have, other than to believe in someone’s honest intent?

Luxe or affordable?
Why not affordable luxury? TDT epitomises luxury in design, packaging and intent and affability in approach, belief and thought.

A perfect blend of the two, it understands the evolving tastes of the modern tea drinker, and has developed special varieties that fit everyone’s bill.

Tea tins, hand-blown glass, porcelain, stoneware and Yixing (purple clay) teapots, bone china teacups, saucers, creamers, sugar bowls, tea filters and tea scoops of all sorts can be found at TDT’s online accessory store.

Commenting on the launch of the portal, Jiten Sheth said, “After spending almost 32 years in the diamond industry, I am doing what truly makes my soul happy.”

“On studying the premium tea market in India, we realised that finding specialty teas with natural and exotic ingredients from around the world was at such an impasse that tea lovers ended up relying on their travel plans to keep stock,” he added.

“This prompted us to conduct extensive research and development (R&D), that resulted in world-class blends with the finest tea leaves and alluring ingredient profiles from around the world,” Jiten Sheth stated.

“We are exploring different retail options, including setting up a tea room. I want to promote tea as a healthy habit and encourage people to consume it daily,” he added.

TDT pays special attention to the growing, caring and picking of tea. All the teas are procured directly from plantations and tea growers, packaged garden-fresh and shipped directly from their sources in India.
 
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