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TECHNOLOGY

Tweak & Eat launches weight mgmt programmes, My Tweak & Eat & My AiDP
Thursday, 08 August, 2019, 15 : 00 PM [IST]
Our Bureau, Mumbai
Tweak and Eat, an AI (artificial intelligence)-powered wellness app that empowers health-conscious users with just-in-time meal advice from certified nutritionists has launched two new personalised health management programmes for its users - My Tweak & Eat and My AiDP. These offer more comprehensive and proactive counselling from nutritionists.

The two new premium programmes are designed to improve the health profiles of one’s meals so that diet-related health conditions like obesity, diabetes and blood pressure, among others, can be better managed.

With My Tweak & Eat, users will receive customised recommendations from certified nutritionists, and My AiDP will help users align their health goals with a personalised diet plan. Both are monthly subscription programmes where the nutritionists would be available on chat (My Chat) to answer any questions user may have about their diet plans.

My Tweak & Eat can be availed by the users at a cost of Rs 1,249 for a quarterly subscription. Users are assigned personal nutritionists who will closely monitor their plates real-time and analyse their consumption trends.

Consequently, the nutritionists would suggest recommendations on what to eat or eliminate from their plate via chat sessions so that the user reaches their health goals in the most optimal time possible.

The assigned nutritionist will publish a diet plan, right on the app, if they think it is necessary. Additionally, the user can also request a suitable plan anytime during the day and it will be published immediately.

My AiDP (Artificial Intelligence-based Diet Plans) will help chart a personalised diet plan tied to one’s health goals, such as weight loss, diabetes management and so on, with timely assistance from certified nutritionists who are aided by Tweakify, Tweak & Eat’s proprietary AI platform. This service can be availed at Rs 149 per month.

Tweakyfai is being used to automate some tweak activities such as analysing meals, generating nutrition labels and escalating certain exceptions to nutritionists. It helps nutritionists do a better job of giving real-time advice and information to users.

The App is owned by PurpleTeal, Inc, a leading US-based mobile Health (mHealth) service provider. Co-founded by Narayanan Ram and Anand Subra, PurpleTeal has a presence in Hyderabad and Chennai.

In a recent development, the app crossed the half-a-million user mark with 7,00,000 app installs across India, Singapore, Malaysia, Indonesia, Philippines, Kuwait and the USA in one year.

Tweak and Eat ranks as the fourth trending app on Google Play Store in the health and wellness category, and is one among the top performing health and wellness channels, according to YouTube, with visitor engagement increasing month-on-month.

Talking about the newly-launched programmes, Narayanan Ram, chief executive officer, PurpleTeal Inc, said, “Since the time of its launch in India, Tweak & Eat has recorded phenomenal success, and this has encouraged us to launch the two new premium services.”

“Both My Tweak & Eat and My AiDP are the most affordable plans in the market today. It is extremely heartening to see how the app is being well-received across diverse geographies, and is radically transforming the way consumers are viewing their plates these days,” he added.

“By the end of 2020, we aim to register 15 million subscribers from India, Indonesia, Malaysia, Singapore and the USA. We will establish an extensive database of multi-ethnic food images, nutritional data and individual preferences by deftly exploiting AI to scale-up to billions of tweaks,” Ram said.

Anand Subra, chief knowledge officer, PurpleTeal Inc, added, “Tweak & Eat treats every meal as a teachable moment to inculcate healthy-eating behaviours. It makes eating for health very simple: no need to enter a bunch of text, no need to remember which foods to eat/not eat, no counting of calories, no tracking. Users have to just follow the tweak.”
 
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