|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
75.8% Indians are active dairy consumers, says Godrej Jersey Lactography report
|
|
Monday, 16 March, 2026, 08 : 00 AM [IST]
|
|
Our Bureau, Bengaluru
|
Nearly 75.8 per cent of Indians are active dairy consumers, regularly incorporating milk and a wide range of dairy products into their daily diets, according to the latest Lactography Report released by Godrej Jersey.
The report highlights that dairy continues to play a central role in household nutrition across India, with consumers moving beyond the traditional single glass of milk to what researchers describe as a “dairy basket.” Households are now consuming multiple dairy products such as curd, paneer, ghee, butter, lassi, yogurt and cheese as part of everyday meals.
Among active dairy consumers, curd emerged as the most widely consumed dairy product, with 80 per cent of respondents including it in their diet, followed by paneer (76 per cent), butter (74 per cent) and ghee (71 per cent). Other popular dairy products include lassi (63 per cent), cheese (58 per cent), yogurt (57 per cent) and traditional milk-based sweets (55 per cent).
The report notes that dairy consumption patterns vary across regions, although curd remains a universal staple across the country. From curd rice and buttermilk in southern India to raita and dahi in northern regions, curd continues to be deeply embedded in daily meals across diverse culinary traditions.
Paneer, traditionally associated with North Indian cuisine, has also expanded its presence across the country and is increasingly used in a variety of regional dishes. It is now widely accepted as a key vegetarian protein source in both traditional and modern recipes.
At the same time, traditional dairy products such as ghee, butter and milk-based sweets continue to hold cultural significance, playing an important role in celebrations and household routines.
The report also highlights the growing integration of dairy into modern lifestyles, particularly among younger and urban consumers. Milk and dairy-based beverages are increasingly being used in smoothies, protein shakes and café-style drinks, reflecting the rising demand for convenient and protein-rich nutrition options.
According to Godrej Jersey, the findings demonstrate that dairy remains a core pillar of India’s food culture, evolving with changing consumer preferences while maintaining its strong presence in everyday diets.
|
|
|
|
|
|
|
|
|
|