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Morarka Organic, Francorp collaborate for pan-India franchise for Down to Earth
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Monday, 02 April, 2012, 08 : 00 AM [IST]
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Morarka Organic, a Rajasthan-based organic food producer, has allied with FRANCORP INDIA, a part of Franchise India Group.
FRANCORP will distinguish the current business model and product mix for Morarka Organic's brand Down to Earth by developing a franchise model and franchisee proposition. It will further develop a comprehensive strategy to capture a larger target audience and roll out a plan to expand pan-India.
Mukesh Gupta, executive director, Morarka Organics, said, "Organic food business may arguably be one of the best franchise businesses in the world today. Organically-grown foods are becoming increasingly popular as people have started becoming more conscious about their health and the quality of food they eat. Organic foods are considered safe as they are produced using environmental-friendly methods and do not involve the use of poisonous pesticides and chemical fertilisers. With modern consumers slowly but surely shifting towards healthier alternatives, the future looks bright for the organic food industry."
Briefing on the collaboration, Gaurav Marya, managing director, Francorp, said, "The organic food industry has been growing remarkably over the past several years. Against the 2-3% growth in the conventional food industry, the organic food industry has been experiencing an annual growth between 17 per cent and 22 per cent, and this is just the tip of the iceberg."
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