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Naturralle sunflower oil wins 2014 Asia's most promising brands honour
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Friday, 23 January, 2015, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Naturralle refined sunflower oil, the flagship brand of Saralwwalaa Agrr Refineries Limited (SARL) has set a new milestone by winning the prestigious award of “Asia's Most Promising Brands 2014” conferred by World Consulting & Research Corporation(WCRC).
This certification brings to fore Naturralle journey as a brand which has shown tremendous growth in the past few years and the award has been given to them due to their focused efforts and innovative marketing strategies.
WCRC followed a rigorous evaluation process for selecting Naturralle for this precious award. In the first step secondary research mechanism was used with parameters including recall and impact study through branding, trust and faith through trade reports and growth through industry reports.
An extensive research with in depth interviews was conducted to identify Naturralle as a promising brand in India. And in the second step a primary research included consumer survey and online polling. And the selection of Naturralle as a promising brand was done by an expert council across India.
Anjani Kumar Gupta, director, SARL excitedly informed, “ This is a proud moment for our organization. It reflects of the excellent quality and service that the SARL offers its consumers. We believe in quality and commitment and have strived hard to deliver excellent products. Over the last few years we have expanded our reach in Andhra Pradesh, Telangana, Karnataka, Maharashtra and Chattisgarh through our brand Naturralle. We will be focusing on consolidating our position further and will introduce new SKU's in the coming months.”
Gupta added, “ All our products are manufactured in compliance with the world class hygiene and safety norms. We continues to prosper in this highly consecutive industry through our endeavour to innovate and provide best in class.”
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