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A.1. enters dairy aisle with bold new innovation: Steakhouse Butter
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Thursday, 03 October, 2024, 08 : 00 AM [IST]
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Chicago & Pittsburgh, USA
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A.1., the brand known for its iconic steak sauce, is going beyond the condiment aisle with the debut of Steakhouse Butter. Marking the brand’s first innovation outside the sauce bottle in more than five years, it provides the perfect combination of delicious authentic steakhouse-inspired flavours and a buttery, creamy texture elevating grill enthusiasts’ favorite meals. It is a variety of fresh herbs, delivering the bold flavour with the convenience they need.
From cowboy butter to garlic butter, millions of food enthusiasts are crafting viral butter-based recipes to give their steaks the five star treatment. Inspired by this growing trend, it meets the growing consumer demand for restaurant-quality flavors at home. Infused with fresh herbs and the signature tang, it offers foodies the bold flavour they crave in a convenient, easy-to-use format – no recipe needed.
Holland Robinson, brand manager, A.1., said, “From sauces to butter, we know our fans are constantly seeking new ways to recreate the steakhouse experience at home. An iconic accompaniment to red meat since 1824, A.1. knows steak. By blending time-honored tradition with modern culinary trends, the new Steakhouse Butter is the perfect partner to the grill, delivering a bold, buttery and savory complement to any meal.”
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