|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Ad agency leads brand connect evolves to a full-spectrum consumer brands company
|
|
Wednesday, 03 June, 2026, 13 : 00 PM [IST]
|
|
Our Bureau, New Delhi
|
Leads Brand Connect Pvt. Ltd., founded in 2022 as an integrated advertising agency, announced its strategic evolution into a full-spectrum consumer brands company. Now as an exclusive India market development partner for premium Portuguese extra virgin olive oil Coração Do Vale and Amazonika Mundi, a 100% plant-based Brazilian food brand, Leads Brand Connect is now eyeing on building, distributing, and scaling foreign and Indian brands alike.
The Noida-headquartered agency’s journey of evolution into a Consumer Brands Company started with end-to-end branding, marketing, and building a modern supply chain for home grown brands like Nourish’s FMCG products and Bail Kolhu edible oils, both flagship products of B.L. Agro Industries Ltd. Leads Brand Connect had successfully built the brand strategy, packaging, digital, trade marketing, and distribution for these two products across multiple markets.
Under the leadership of Richa Khandelwal, founder and managing director, it has now created a full stack of brand strategy, sales, distribution, and communications for every brand in its portfolio, a model it describes as Own-Build-Scale. It operates across five cities Delhi NCR, Bengaluru, Mumbai, Chandigarh, and Lucknow providing both the geographic reach and the channel relationships that FMCG and lifestyle brands require to succeed at scale in India.
Khandelwal said, “Our journey started as a creative agency crafting stories for other brands. We have transformed into a company that builds them from the ground up and takes them all the way to the shelf. We are a fundamentally different business with a fundamentally new identity. We are proud to say that if a brand needs to reach a billion Indian consumers or find its place on India’s most discerning tables, we are their go-to partner. We offer something that is unparalleled. Our insights, access and flawless execution create an ecosystem that is tailored for success for all brands.”
|
|
|
|
|
|
|
|
|
|