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ADM’s 2025 flavour & colour trends project consumers embracing ‘New Human Nature’
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Wednesday, 13 November, 2024, 12 : 00 PM [IST]
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Chicago, USA
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ADM has released its report on the trending flavours and colours set to impact food and beverage innovation for the next year. With a world increasingly dominated by technology 2025, will be a year of embracing the ‘New Human Nature’ through a recognition of innate human qualities. This ‘rediscovery’ of the self will influence which flavours and colours resonate most with consumers.
ADM’s 2025 report examines four trend spaces driving consumers’ choices. The report identifies which flavours and colours will shape food and beverage development and provide opportunities to captivate consumers with unique sensorial experiences that capture seemingly contradictory desires for the past and future, along with evolving needs for wellness, affordability and personalisation.
Revisit & Re-Invent
The power of human memories and shared experiences coupled with new generations experiencing classic tastes and colours for the first time are leading to a reinvention of tradition through simplicity, familiarity and comfort.
Adaptive Eating
Consumers are tailoring their consumption moments to improve the quality of their health, adapt to changing economic or environmental concerns, and to fulfil human needs for satisfaction from foods and beverages.
Euphoric Wellness
Flavours and colours are interconnected with human moods and emotions, and there will be an ongoing desire for options that represent different areas of wellness, including nourishment for the mind, body and soul.
Made for You
Sparking human curiosity and creating meaningful moments leads to positivity and personal joy through exploring unexpected and personalised foods and beverages, brought to life through vibrant flavours and colours.
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