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Alpenliebe Juzt Jelly launches dual-layer jelly in a heart-shape
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Friday, 15 November, 2024, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Alpenliebe Juzt Jelly, the iconic brand from the house of Perfetti Van Melle, launched India’s first-ever heart-shaped, dual-layer jelly, crafted to deliver a unique sensory journey at an affordable price of Rs 2. This innovative jelly features two distinct layers—a soft-foamy layer and a jelly layer, leading to a soft & chewy experience—creating a delightful combination that enhances the overall consumption experience. It continues to lead innovation in the jelly segment, delivering a delightful blend of fun, flavour, and texture in every bite for an elevated confectionery experience.
This unique product stands out in the evolving jelly category, where shape, texture, and flavour drive consumer choices. With a delicious strawberry flavor and innovative dual-layer texture, it is poised to captivate consumers looking for a premium yet affordable offering.
Gunjan Khetan, Chief Marketing Officer, Perfetti Van Melle India, said, “The jelly market in India is constantly evolving as consumers seek new experiences. With Alpenliebe Juzt Jelly Heart, we’re pushing the boundaries of creativity and delivering a product that combines a playful shape with a distinctive texture. Priced at just Rs 2, it’s a delightful experience for consumers looking for quality and value in their confectionery choices. We are excited to introduce this premium offering that gives a dual-layer, soft, foamy, and chewy experience to the consumers.”
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