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Anuga Select Brazil concludes its seventh edition with record-breaking matchmaking programme
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Wednesday, 06 May, 2026, 13 : 00 PM [IST]
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São Paulo, Brazil
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Anuga Select Brazil has concluded its seventh edition, further consolidating its position as the leading meeting point for the food and beverage industry by hosting the largest business matchmaking program ever held at a trade fair in Latin America. Over the course of three days, the trade show welcomed more than 14,000 visitors, including major national and international buyers, connecting companies from 96 countries with over 550 brands in a strategic environment for negotiations, partnerships, and market expansion - representing a 10% growth in size and a 48% increase in international presence.
Beni Piatetzky, managing director of Koelnmesse Brazil, the trade show organiser, said, “The trade show was built on connecting those who produce with those who buy. Creating this highly qualified environment is essential to accelerate business, shorten distances, and generate real opportunities across the entire value chain. Beyond visitor numbers, we focus on audience quality, with over 60% represented by business owners, presidents, directors, and managers. Anuga Select Brazil is the only event in the country that brings together the entire food and beverage sector in a democratic way, opening new doors for market access, internationalisation, and real expansion opportunities.”
The large-scale matchmaking initiative generated approximately BRL 150 million in business, with the participation of over 300 companies-equivalent to 60% of the exhibiting brands. In total, nearly 3,000 meetings were held with 120 major buyers from Brazil and abroad, strengthening qualified connections and accelerating deal closures. The initiative also included strategic partners, further expanding the reach and diversity of business meetings.
Badia, a US-based food company that has been operating in Brazil for three years, was among the participants. Sales Supervisor Rose Sousa explains that this environment enables the company to advance relationships with key clients and bring the brand closer to decision-makers.
“The matchmaking sessions truly opened doors and facilitated access to strategic companies. Entering retail without prior connections is a major challenge, and here we were able to speak directly with decision-makers,” said Piatetzky.
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