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Anushka & Virat's Blue Tribe goes completely plastic- and carbon-neutral
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Wednesday, 27 September, 2023, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Blue Tribe Foods, the visionary plant-based meat brand endorsed and invested in by Bollywood sensation Anushka Sharma and cricket maestro Virat Kohli, has marked a significant milestone in its journey towards a sustainable future. In collaboration with The Disposal Company (TDC), Blue Tribe Foods has achieved both plastic- and carbon-neutrality, solidifying its commitment to environmental responsibility. Additionally, the brand's dedication to sustainability has been rewarded with the prestigious sustainability seal for its innovative products.
Founded by Sandeep Singh and Nikki Arora Singh, Blue Tribe Foods has been a trailblazer in the plant-based meat industry, offering a delectable range of alternatives made from pea, soybeans, lentils, grains, and other vegetarian ingredients. Their products have not only wowed taste buds but have also contributed significantly to a greener planet.
The investment and endorsement of Anushka Sharma and Virat Kohli catapulted Blue Tribe Foods into the spotlight, amplifying its mission to reshape India's meat consumption habits. As advocates for plant-based eating, the celebrity couple's decision to support the brand was a testament to their values of compassion for animals and environmental sustainability.
According to the Plastic Waste Statistics report, a total plastic packaging of 2.26 million tonne has been covered under EPR for the year 2022-23, so in this polluted era companies like these play a vital role in shaping the environment and thousands of lives.
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