|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Associated Alcohols & Breweries expands portfolio with launch of premium blend Hillfort Whisky
|
|
Wednesday, 27 November, 2024, 14 : 00 PM [IST]
|
|
Our Bureau, New Delhi
|
Associated Alcohols & Breweries Limited, a pioneering name in the alco-beverage industry and the flagship entity of the esteemed Associated Kedia Group, announced the launch of its most premium offering yet in whiskey category—Hillfort Whisky. This distinguished blend redefines affordability in the high-end whiskey category, combining exceptional craftsmanship with a flavour profile to delight both connoisseurs and newcomers.
It delivers an unparalleled tasting experience, beginning with an inviting smoky aroma that evolves into ashy undertones and transitions into delightful floral notes, hints of citrus, and tropical fruits. The rich malt nose exudes wood-smoked honey, vanilla, and oak spices such as cinnamon and black cardamom rounded off by complementary cereal notes. The palate boasts a robust, velvety mouthfeel akin to bacon fat, where citrus and smoke intertwine with complex oak spices and malt sweetness. The finish is long, warm, and tantalisingly bittersweet, leaving a smoky aftertaste that lingers. Crafted with precision, Hillfort combines exceptional Indian whiskey with a unique touch of peated Indian malts. Unlike other premium whiskeys, Hillfort achieves this complexity without an aging process offering a distinct and smooth blend that stands apart in the market.
Tushar Bhandari, whole time director, Associated Alcohols & Breweries Limited, said, "Hillfort Whisky embodies the spirit of sophistication at an accessible price point. Inspired by the premium smoky flavours often found in high-end whiskeys, we aim to deliver a similar indulgent experience to our consumers, ensuring quality remains at the forefront. Hillfort is a testament to our commitment to making premium whiskey more inclusive and enjoyable for all."
|
|
|
|
|
|
|
|
|
|