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Australia’s Burgertory to debut in 100 stores in partnership with FranGlobal
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Tuesday, 29 October, 2024, 16 : 00 PM [IST]
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Our Bureau, New Delhi
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Burgertory, Australia’s premium burger chain, is all set to make a grand entry into the Indian market in partnership with Franchise India through its international business arm, FranGlobal. This strategic alliance marks the beginning of an ambitious growth plan, with 100 stores set to open across India over the next five years.
Known for its uncompromising commitment to quality, it has built a reputation for delivering a unique burger experience. Every burger is crafted to order, using the freshest ingredients and in-house sauces exclusive to the brand, promising a flavour-packed experience for every palate. The brand’s entry into India will bring with it signature items from its Australian menu, along with new creations customised to suit local tastes.
Tarun Sachdeva, global strategy officer, Burgertory, said, “Nearly 18 years ago, I left India with a vision to revolutionize the food scene back home. After an incredible journey with Burgertory in Australia, it brings me immense pride and excitement to now return, introducing bold, unique, and flavorful burgers to the people of India. This is more than just business—it’s about bringing a new food experience to my homeland that everyone can enjoy.”
Hash Tayeh, founder & CEO of Burgertory, said, “We are thrilled to partner with Franchise India in this exciting new venture. India is one of the most dynamic and diverse markets in the world, and we believe the bold, unique flavours of Burgertory will resonate deeply with Indian consumers.”
Gaurav Marya, founder & chairman of Franchise India, said, “India has a growing appetite for global flavors, and Burgertory’s distinct approach to burgers is exactly what the market needs. This partnership represents a perfect synergy between an innovative brand and a market ripe for new culinary experiences. We are confident that together, we will create a brand loved by Indian consumers.”
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