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Avocado innovation meets community impact: Westfalia Fruit’s focus at Fruit Logistica 2025
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Wednesday, 29 January, 2025, 16 : 00 PM [IST]
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Johannesburg, South Africa
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Westfalia Fruit, a global leader in the avocado industry, will showcase its commitment to sustainable innovations and social growth through technologies such as natural avocado dyes and community-oriented programmes in Chile. Taking place between February 5 to 7, 2025, the event provides an ideal platform to present these innovations.
Some of the highlights at the show this year will include:
- Syros On Full Display: Its recent acquisition of Syros strengthens the company's avocado-based business globally. At the booth, visitors can explore up to 18 fresh avocado-based products on the tasting table, tailored for the food service and retail sectors, showcasing shared values of innovation and progress in the avocado industry.
- Avocado-Based Dye Brings Natural Colour to Life: It will introduce a natural dye extracted from avocado stones. Perseorangin is the pigment that produces eight vibrant shades ranging from light yellow to deep reddish-brown. The dye is already making waves in fashion and is part of Westfalia’s Total Crop Use strategy, which supports 100% utilisation of avocados.
- Supporting Community - Westfalia Wins SDG 17 Award for Tiltil Projects: The group’s Chilean operation, as part of the Pro Tiltil Alliance, received an award under SDG 17 (Partnerships for the Goals) for impactful community projects in Tiltil. Collaborating with nine companies, the initiative addresses local challenges through efforts like a community kitchen enabling food production and income generation, student internships, job fairs, and school support. This recognition highlights the power of partnerships in driving sustainable development and fostering positive change within the Tiltil community.
Johnathan Sutton, group chief sustainability officer, said, “As the pioneering frontrunner in the avocado industry, Westfalia is committed to driving innovation and sustainability. Our mission goes beyond delivering quality produce; it’s about making a positive impact on people and the planet through sustainable farming practices, reduced emissions, and water conservation.”
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