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Avvatar Protein partners with popular show, MTV Roadies Double Cross - Season 20
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Friday, 10 January, 2025, 16 : 00 PM [IST]
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Our Bureau, Bengaluru
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Avvatar India, the premium vegetarian whey protein brand from Parag Milk Foods takes its mission of promoting fitness and well-being to new heights through an exciting co-sponsorship with MTV Roadies Double Cross. Avvatar India’s high-performance products are designed to fuel fitness journeys, making it an ideal companion for individuals striving to achieve their health goals. By seamlessly integrating into dynamic environments and offering high-quality nutrition, Avvatar reinforces its commitment to supporting active lifestyles and bridging the nutrition gap in India.
Through this co-sponsorship, Avvatar brings its ethos of performance, strength, and determination to the forefront, as the show takes contestants through a dynamic route across Hampi, Mysuru, Pollachi, Kodaikanal, and Rameswaram. From branded fitness tasks and contestant interactions to exclusive “Jump-the-Queue Pass” rewards during auditions and custom-designed Avvatar India stations, the partnership underscores the shared ethos of strength and perseverance. With engaging digital campaigns featuring behind-the-scenes content and influencer-driven reels, the collaboration ensures deep resonance with fitness enthusiasts and young, adventure-seeking audiences, amplifying Avvatar India's positioning as the go-to whey protein brand for India’s active lifestyle.
Commenting on the collaboration, Akshali Shah, executive director, Parag Milk Foods Ltd., said, “At Avvatar India, we are dedicated to empowering individuals to #ReconstructYourself with premium whey protein and sports nutrition supplements. Our partnership with MTV Roadies Double Cross, a show that embodies grit, determination, and the unyielding spirit of today’s youth, perfectly aligns with our values. Through this collaboration, we aspire to inspire the next generation to break barriers, overcome obstacles, and embrace a healthier, stronger lifestyle while realising their full potential."
As a co-sponsor, Avvatar India will gain visibility through the event’s extensive reach. With over 58 million TV viewers, 8 billion+ viewing minutes, 3.1 billion+ digital impressions, and 2.4 billion+ digital reach, the collaboration positions Avvatar prominently within its target audience. By integrating into thrilling challenges and interactive activities, Avvatar ensures a strong connection with its audience, positioning itself as the preferred choice for fitness enthusiasts. With a strategic focus on digital campaigns, behind-the-scenes content, and influencer-driven reels, the collaboration aims to resonate deeply with young, adventure-seeking individuals, further amplifying the brand’s reach and relevance. This initiative not only elevates Avvatar’s visibility but also reinforces its positioning as the go-to whey protein for India’s active lifestyle.
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