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AWL Agri Business adds Madhur sugar brands to its portfolio of food brands
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Friday, 03 July, 2026, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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AWL Agri Business Limited, one of India’s largest foods and FMCG companies behind iconic household brands such as Fortune and Kohinoor, has added one of India’s sugar brands ‘Madhur’ to its growing portfolio.
The addition marks another significant milestone in its journey to build a comprehensive food portfolio that caters to the everyday needs of millions of Indian consumers. With a legacy of trust spanning decades, it complements the brand’s vision of bringing high-quality, accessible and trusted food products to households across the country.
Mukesh Mishra, joint president, sales and marketing, AWL Agri Business Limited, said, "At AWL Agri Business, we have always believed in building brands that have earned the trust of generations. We are delighted to welcome Madhur into our brands portfolio. It enjoys a strong emotional connect with consumers and perfectly complements our portfolio of trusted household staples brand. Backed by our extensive distribution network, strong manufacturing capabilities, and deep market expertise, we aim to take Madhur to even more homes across the country—while consistently delivering the quality and trust that consumers have long associated with the Madhur brand.”
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