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Axxence & Natural Advantage join forces to create global leader in natural aroma ingredients
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Tuesday, 15 October, 2024, 08 : 00 AM [IST]
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Emmerich, Germany & Louisiana, USA
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Axxence Aromatic GmbH, a leading European manufacturer of natural aroma ingredients, and Natural Advantage, a prominent US manufacturer specialising in natural and kosher flavour ingredients, announced that they have signed a definitive agreement to combine their businesses. This strategic move aligns with its growth strategy to expand its market reach and product offering and will create a global leader in the natural aroma ingredients sector, serving the food, beverage, and fragrance industries worldwide. The newly-formed group will capitalize on both companies’ formidable market presence and shared dedication to quality and innovation.
Ron Honing, CEO, Axxence, said, "This merger marks a significant milestone in both companies’ history. By combining our competencies and resources, we not only enhance our geographic reach and customer base but also amplify our capability to produce complex natural aroma ingredients with guaranteed traceability, exceptional product quality, and expedited delivery. Together, Axxence and Natural Advantage are perfectly positioned to meet the growing demand for natural and sustainable products in our industry. We look forward to welcoming the talented team from Natural Advantage and working together to drive innovation and exceptional customer service standards."
Carol Callahan, founder and CEO, Natural Advantage, said, "We are very pleased to be able to join forces with Axxence. This business combination not only provides exciting opportunities for our employees and customers but also ensures the continued success and growth of the business we have built. We are confident that Axxence’s leadership and expertise will take Natural Advantage to new heights, and we are pleased to entrust the future of our company to such capable hands."
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