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Axxence Corporation acquires Purely Natural to strengthen market presence
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Thursday, 24 April, 2025, 08 : 00 AM [IST]
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Louisiana & Florida, USA
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Axxence Corporation, a leading US provider of natural aroma ingredients and part of the group, announced the acquisition of Purely Natural, a Florida-based supplier of high-quality natural flavour ingredients. This strategic move continues its expansion in US market and enhances its commercial capabilities with the addition of experienced industry leadership.
As part of the transaction, Bob Kleinhenz, president & CEO of Purely Natural and a recognised leader in the flavour and fragrance industry, will join the company as commercial executive vice president. He brings decades of market insight and customer-focused expertise and will play a key role in driving the group’s commercial strategy across North America.
“Joining the Axxence team at this exciting stage of growth is an incredible opportunity. I’ve long admired Axxence’s market-leading commitment to quality, innovation, and sustainability. With Purely Natural becoming part of the Group, I look forward to enhancing our customer-centric focus, while helping to unlock the full potential of the Axxence platform,” said Kleinhenz.
Michael Klamm, CEO of Axxence Corporation, said, “We are excited to welcome Purely Natural and Bob Kleinhenz into the Axxence family. Bob Kleinhenz’s leadership and deep customer understanding will be invaluable as we expand our global presence and continue delivering exceptional value to our customers through innovation, responsiveness, and quality.”
Ron Honing, group CEO of Axxence, said, “This acquisition marks another milestone in our international growth strategy. With the addition of Purely Natural and Bob Kleinhenz’s commercial expertise, we are stronger. This union not only enhances our capabilities in sourcing, production, and service, but also extends the value we deliver to our customers across the globe. We are confident that by combining our strengths, we will accelerate innovation, deepen sustainability, and expand our portfolio to better serve the evolving needs of the flavour and fragrance industry.”
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