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Azelis China’s snack formulation earns the Innovation Product of the Year award
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Wednesday, 25 September, 2024, 13 : 00 PM [IST]
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China
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Azelis, a leading innovation service provider in the specialty chemicals and food ingredients industry, has announced that its formulation has been awarded the prestigious Innovation Product of the Year recognition in the creative snack food category at the 2024 Ringier Technology Innovation Awards for Food and Beverage.
The winning formulation is a strawberry jam that transforms into a rich and creamy dessert by adding cold milk. It is developed to be a convenient and flavoursome solution for consumers seeking quick-and-easy fruity desserts. The reaction between the calcium in milk and the pectin in jam results in quick gelling with excellent flavour release without using heat.
This award-winning formulation stands out in the highly competitive snack market and aligns with the growing do-it-yourself and indulgence trend, offering consumers an instant and enjoyable experience. The product's cold preparation eliminates safety concerns and makes it suitable for all ages. In addition, the nutritional benefits of dairy resonate strongly with Chinese consumer preferences.
The team’s deep understanding of the market, technical expertise in dairy and jam, and ingredient knowledge in texturizing systems and flavour release were instrumental in creating this successful product. The versatile formulation can be adapted to create a range of acidic fruit jam mixes by adjusting the fruit type while maintaining the same low ester-pectin ratio. Its ease of production and appeal make it an attractive option for manufacturers.
Jackson Chu, managing director of Azelis China, said, “We are honoured to receive this prestigious award, which is a testament to our team’s technical expertise and in-depth market understanding. As an innovation service provider, we are excited to continue proactively developing formulations that contribute to the future of the food and nutrition industry.”
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